IIROC — IIAC Innovation Forum: Digital Personalization


Continuing Education Credit

Compliance continuing education credit: 1.0

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IIROC and the Investment Industry Association of Canada (IIAC) hosted a live virtual conference on Thursday, December 9, 2021, to discuss innovation in the Canadian investment industry.

This webcast features a discussion about personalization and building the ultimate personalized experience for customers. The panel discusses investor behavior, psyche, and why personalization is so important, the role of advisors in delivering a personalized service to their clients, and the data strategies some companies are putting in place in order to better compete. The panel also discusses big tech versus big bank, and who has the inside track on winning the race on providing the best personalized experience.

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MFDA and IIROC have consolidated

As of January 1, 2023 the MFDA and IIROC have come together as New Self-Regulatory Organization of Canada (New SRO).

New SRO has assumed the regulatory responsibilities of the MFDA and IIROC.

We have set up an interim website for updates and information related to the New SRO including:

  • Executive Management
  • Governance
  • New SRO Rules
  • Member Application
  • Investor Office and the Investor Advisory Panel
  • Information concerning mutual fund dealers registered in Québec
  • Complaints
  • Careers

Enforcement proceedings, membership lists, continuing education, investor education resources and any other information not set out above continue to reside on www.mfda.ca and www.iiroc.ca.